Female Founded

Female Founded is a fully female, fractional C-suite team with over 45 years of experience in the D2C space. Dedicated to helping female-owned brands thrive in Health, Wellness, and Beauty, they guide clients through the fast-paced digital world using industry best practices and a deep understanding of what drives success. Their impressive  clients roster spans from Sparitual to Aura, each benefitting from Female Founded’s proven ability to fuel growth, profitability, and long-term brand value.

Our goal was to breathe new life into Female Founded’s identity, moving away from an AI-generated brand that lacked the personality needed to reflect their values. The refreshed brand now channels their warm, open-minded, and integrity-driven ethos while spotlighting their role as respected, authoritative partners in the D2C landscape.

The final brand exudes confidence, trust, and a touch of reverence while staying approachable. We crafted a vibrant, and unexpected color palette, which contrasts with a minimalist logo that blends feminine touches with understated authority. The logomark features an "F" embraced by brackets—symbolizing the founder at the center, surrounded by the support and care that Female Founded extends to each client. Together, these elements showcase a brand personality that’s as welcoming as it is driven, embodying values of openness, kindness, and ambition.

Female Founded’s updated brand not only mirrors their standing as best-in-class strategic partners but also reinforces their impeccable track record and dedication to client integrity. This brand evolution makes their role as the go-to partner for women-led brands clear, positioning them as the top choice for founders ready to scale.